Task 3

Obviously, an essential part of any business is promotion. Again, this is a different situation for advertising agencies, as they don't promote themselves in the conventional way another business would. For an ad agency it's the quality of the work they produce that gets them the jobs, therefore it's the exposure of this work that promotes them. One of the best ways an ad agency can get exposure is by winning awards. The industry has several annual awards for different areas of the business, for example D&AD and the IPA Effectiveness Awards. Winning any of these wil make you more attractive to potential clients, but obviously it doesn't makes sense to rely solely on this to promote your business. Given that an advertising agency is successful based on its creativity and ideas, one way to promote it would be by publicity stunts. An advertising agency could stage various stunts to raise awareness of itself and also demonstrate their ability to create publicity in creative ways. This not only promotes the business, but also shows potential clients what could be done for their product. This form of promotion would be most beneficial when used with new and emerging media, such as online, Augmented Reality, Social Networking etc. The reason for this is that it shows that the agency is progressive and aware of new forms of communication, which is a major benefit in todays market. I thin that its important that, whatever promotion is done for the business, it is done in a creative way. After all, what client would choose an ad agency that can't advertise itself?